A man kneels on the floor, carefully painting a light-colored wall with a brush near an electrical outlet in a modern living room. A paint can and tray are nearby. The room has large windows and a potted plant.

Finishes: the final touch that makes all the difference

The finish is what separates the good from the excellent. Two walls can have the same color, but the final result will be completely different depending on the type of finish applied. This detail influences lighting, maintenance, and even the perception of quality in the space.

Matte finish is the most traditional and elegant. It absorbs light, hides imperfections, and creates a soft, uniform appearance. It is ideal for living rooms, bedrooms, and offices, where a touch of sophistication is more important than shine.

Satin finish balances practicality and beauty. It reflects slightly more light and is easier to clean. It is excellent for high-traffic areas and commercial environments that need a consistently impeccable appearance.

Semi-gloss and high-gloss finishes are recommended for areas that require moisture resistance and frequent cleaning, such as kitchens, bathrooms, laundry rooms, and exteriors (façades). Their smooth surface allows for washing without compromising the finish.

In addition, the market offers decorative textures—such as polished concrete (cement queimado), synthetic marble, glazes (velaturas), and scraped finishes (grafiato)—which add value and visual identity to projects. These are techniques that require skill and technical knowledge, and when well-applied, they transform simple rooms into sophisticated and exclusive spaces.

Choosing the right finish is an art that combines aesthetics and functionality. The experienced painting professional knows that the final touch is what the client notices most—and it is also what builds the most loyalty.